Launch Checklist

Everything to tick off before you open your store to the public.

5 min read Beginner Updated Aug 2026

Storefront → Live Home Page
1Logo
2Menu
3Hero / Banner
4Featured Products
5Footer

Work through this checklist before you open your store to the public. It is the fastest safe path from an empty store to a live one — tick each item as you go.

Branding & identity

  • Upload your Logo and Favicon (Store Setting → Store Settings).
  • Complete your Company & Contact information.

Communication & money

  • Configure SMTP / Email and send a test email.
  • Enable your payment methods (one online + one offline).
  • Set your currency (€ by default) and taxes if applicable.

Catalogue & delivery

  • Add categories, brands and products (images, price, stock).
  • Configure shipping zones, methods and rates.

Storefront & discoverability

  • Activate a theme and customise your homepage, menus and contact page.
  • Publish your Privacy Policy and Terms.
  • Configure SEO, Google Analytics, reCAPTCHA, Facebook Pixel and social links.

Test everything, then go live

  1. Place a small real test order.
  2. Confirm the order email arrives.
  3. Process the order and print the invoice and shipping label.
  4. Connect your domain and clear the cache.
  5. Do a final walk-through, then publish your store. 🎉
WarningNever skip a real test order — it is the only way to be sure that payment, email and shipping all work together.
Best PracticeConfigure Email and Payment first — nothing works properly without them. Keep a product inactive until it is fully ready, and clear the cache after major changes.
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